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16 Jul

This  post only to make a quick question:

Why people still think now a days that it is necessary to name links “click here”?

Shouldn’t the “click” be expressed graphically?

Buttons, underlining, colours, some effects… there are so many ways and conventions to show that a word, an image, a button is a link (it is clickable) that I wonder why would it be necessary to use the wording “click here”.

Very often the use of “click here” just increase the number of words without adding any meaning to the action of the link.

If you have, for example “click here to add a comment” the user will need to read the sentence, think and then click. While “add a comment” just needs the user to scan it and they will know what that link is about. It has been proved by research that users scan a page (they don’t read a page) and then stop only in places they are interested in (if you are reading this post, for example, you scanned the blog, scanned the title and went deeper into this post because it interested you).

All of this sound quite obvious, but I’ve had some discussions recently where people supported the argument for “click here” that really surprised me. For example saying “users won’t get it”. Won’t they?!

After reading the book “Don’t Make Me Think!: A Common Sense Approach to Web Usability” by Steve Krug (click here to see what book I am talking about) every time I’m designing a button or another kind of link, I remember the point about call to action. The call to action on a button should be on what the user will receive by clicking that link.

As also mentioned by Jacob Nielsen in 2005:

“Explain what users will find at the other end of the link (…) Don’t use “click here” or other non-descriptive link text.”

(Nielsen, J. on Ten Top Design mistakes, 2005)

One good example showed by Krug was this image below:

The window which has the buttons “Don’t save”, “cancel”, “save” require less thinking because they are self-explanatory. It is easier for the user to make a choice by just scanning that window. The other window requires the user to think.

Having said all that, I would like to hear from you:

Can you think about any situation where adding the wording “click here” is appropriate or necessary?